Cover grabs the attention of the consumers eye well with its bright colors. The picture gives the illusion that you will be eating a lot. The advertisement is shaped as a hamburger but doesn't clearly state that it is one of there hamburgers. It could be a picture they found on the internet. The cover gives you a good idea of what is in the rest of the pamphlet and makes people want to check the rest of the pamphlet out.
It give good pictures and description of the food you can buy at the restaurant.